By David Palmer, Owner and Executive Creative Director – LOVE

A great deal of marketing is about creating attention and desire for your brand and product. Crack this, along with price and distribution, and you’re well on your way to a winning campaign.

However, this simple marketing equation often translates to loads of effort and investment in communications and advertising: big-budget telly ads, massive purpose-communicating outdoor posters bought at expensive sites, “big campaign ideas” stuck in a vortex of research for months, marketing stunts to “disrupt” our lives, and thumb-stopping content (whatever that might be).