Api Angostura’s packaging by The Wave Studio brings a playful twist to honey. The lilac bottle and cap instantly stand out on-shelf, while the intricate black floral illustration wraps around the bottle like vines on a trellis.

Small bees, beekeepers, and honeycombs are tucked into the artwork, telling a story without saying too much. The type feels bold yet grounded, with the red drop shadow on “Angostura” pulling just enough focus. It’s sweet, without trying too hard, and I appreciate the lack of a cliched color palette for the honey aisle.