dossiercreative inc., a Vancouver and Toronto-based brand creation company, and Kraft Canada are set to celebrate their new partnership with the birth of aMOOza! Twists, a new kids’ cheese snack. aMOOza! is Kraft’s first kid-focused venture into the high-growth cheese snacks category and provides another unique addition to the likes of Oreo, Triscuit, Ritz and other enduring Kraft brands.

dossier’s brand birthing process involved the exploration of the snack category, research into the consumer mindset and shopping experience (including one-on-one consumer shop-alongs) and collaboration with the client team in order to identify compelling concepts for the new brand. The resulting brand platform – including the aMOOza! concept, name, wordmark, visual identity, creative strategy, brand story and packaging – captures the essence of fun and adventure, inspiring kids to dig in and explore the ‘world of aMOOza!.’