Aliança de Misericórdia is a philanthropic entity spread throughout Brazil and the world. ALLEA is a brand of gastronomic products with a social vision and mission to support children and young kids by giving back 100% of the profits. ALLEA’s packaging design is bright and lively with an almost angelic graphical element. With packaging colors from pinks and golds and reds, ALLEA has done a fantastic job of representing the brand’s optimistic and philanthropic nature.

ALLEA is a brand of gastronomic products with a social vision and mission. Its purpose is to promote education, train professionals, and support hundreds of children and young people within the Aliança de Misericórdia project.

Our initial challenge was to create a packaging line for one of its products. By the middle of the project, we’ve identified the need to create a new and independent brand that could embrace all future productions.