Aipple Cider’s Storybook Approach To Packaging

Published

January 16, 2023

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Inspired by an 830-year-old history, Everything Will Be Fine designed Aipple’s packaging with a classic aesthetic in mind. The storybook-inspired san serif typeface brings a traditional touch to the design, but the black and white color palette and circular typography detailing adds a touch of modern flair. The overall design is uncomplicated, but the details are as sweet as the cider within.

Editorial photograph

Named after the old Scots word for apple, ‘Aipple’ is a light and refreshing cider made by Hyrneside at Parkhill Farm in Newburgh, Fife. Inspired by Newburgh’s history as an Orchard Town and the 830 year old story of local apple growing the Hyrneside team worked with the Woodland Trust to plant hundreds of apple trees on their farm. Fermented over Winter this 2021 batch comes in 750ml bottles, 440ml cans and a special edition of 500ml bottles of Scottish whisky dry still cider.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover