Today ABSOLUT introduced packaging for a new flavor sensation: ABSOLUT Wild TEA. Black tea from China meets a scandinavian summer day.
“For thousands of years, oolong – or “black dragon” tea has inspired kings and cultures all over the world. Now, its dark tones and mysterious richness have been introduced to the wild, delicate character of Nordic elderflower and harmonized with a smooth, mellow vodka base. This unexpected flavor mixes perfectly, and brings excitement to a wide variety of drinks. ABSOLUT WILD TEA will be available at Harvey Nichols from 17th February 2012.
“We are very excited to launch this new spectacular flavor. Across the world, there is an explosive consumer interest in tea. But it is still an overlooked flavor in the bar. The sophistication about tea is very inspiring, and combined with elderflower it brings something new and exciting to any drink or cocktail,” says Laura Stephen, Global Marketing Director, ABSOLUT Flavors and Extensions.
ABSOLUT WILD TEA brings together the dark tones and mysterious richness of black tea, and the delicate character of Nordic white elderflower. It has a fresh aroma with hints of black tea, elderflower, red apples and citrus. The taste is rich and fruity with tones of black tea, natural sweetness and smoothness. ABSOLUT WILD TEA is a great spirit for mixing, as it goes perfectly with both sweet and sour mixers.
