Primis’ Greek Sea Salt packaging by Matagora Club is a witty nod to old-school imports with a dash of seaside drama. The hand-drawn fish king lounging on a shell throne sets the tone that’s playful but deliberate.

Bold typography anchors the design in chunky yellow letters, contrasting the navy backdrop like sun on water. Decorative checkered patterns and crisp illustrations give it structure without losing its humor. It feels like something you’d discover on a local market shelf, vintage storytelling wrapped in sharp design.