While Nesquik is known for its delicious chocolate drink mix, the brand is also cherished because of its adorable mascot Quicky. Nesquik recently turned to FutureBrand to boost its brand relevancy, and the result re-energizes NESQUIK with a new landscape by newly positioning Quicky as an ally to parents. Additionally, the new packaging is highly spirited, with a more minimal design to help guide consumers through over crowded shelves.

NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity which will boost brand relevancy and enable growth into new audience segments. At the heart of the work sits NESQUIK’s much-loved iconic mascot, Quicky, who has been reimagined for a digital future. With a focus on purpose and relevance , FutureBrand has created a brand world which will prime NESQUIK for future product innovation and communication, whilst retaining existing audiences.