THIS IS IT! DIELINE Awards 2026 Late Entry Deadline Ends Feb 28


“The last thing the world needs is another beauty brand, but that’s too bad,” Lady Gaga announced recently in a video as bold and inclusive as the music career she built.
And thus, a makeup line is born from THE pop superstar in collaboration with Amazon.
The cosmetic line’s first launch features six kits, known as HAUS Collections, which each include three products — a lip liner, lip gloss, and multi-use pigment (or “all-over color”) called Glam Attack. Each kit retails for $49 per and boasts names that read like a Gaga album tracklist: HAUS of Goddess, HAUS of Rockstar, HAUS of Dynasty, HAUS of Rose B*tch, HAUS of Metal Head, and HAUS of Chained Ballerina.
Get unlimited access to latest industry news, 27,000+ articles and case studies.
Have an account? Sign in