Get swept up in the winter magic with IKEA Food’s winter holiday collection. Swedish agency BAS teamed up with IKEA to bring the playful and whimsical packaging to life.

“‘Vintersaga’ means Winter fairy tale in Swedish and sets the ambience for IKEA’s Winter holiday range 2017/2018. The cold Nordic Christmas and Winter landscape sets the scene for the this story. IKEA Food has developed the new packaging design together with BAS. The new products are launched in IKEA stores globally and add elements of inspiration and joyful discovery. All ranges are unique in design and are communicating a story about Swedish phenomenons and traditions.”

“Working with IKEA Food, BAS has produced strategic design packaging for all of IKEA Foods assortment types inspiring communication and the history around Swedish Food Culture and Swedish phenomenon. The store assortment has also been distributed in an entirely new way that will challenge the traditional assortment methods making it easier for customers to find what they are looking for.