What in the world is Kombrewcha? Glad you asked. It’s a fizzy, fermented tea drink that’s CHILL AF and its packaging is, too. Born and brewed in New York, Kombrewcha’s playful and quirky packaging was re-designed by The Workshop, a full-service creative shop with offices in Miami, NYC and LA.

The intention of the re-brand was to show the world the fun side of Kombrewcha while simultaneously introducing the new liquid with a higher ABV. The Workshop created a design that is colorful, cheeky and immediately catches the attention of any consumer passing by. “We wanted our packaging to reflect not only who we are as a brand, but who we are as a product. We’re truly one of a kind and we wanted our packing to reflect that,” says Marketing Director, Kristina Marino.

The integration of geometric patterns with vibrant colors that represent each flavor variant make the Kombrewcha bottle stand out on shelves among its competitors. A slight revision to an already recognizable logo serves as a focal point on the packaging, and the patterns on the carrying case have been achieved through supporting material to create Instagrammable moments for those who like to socialize without compromise.