UK agency BramCreates helped WIFF, a Manchester UK-based candle and diffuser brand, design their packaging, and bring to life the vision embodied by the beliefs of the founders Claire and Graeme Winchester.

“WIFF was created in essence because we believed people were getting a little tired of seeing the same old candle and diffuser products using the same old ingredients. Where was the imagination, the boldness and the creativity? In short, we thought the candle/diffuser industry was starting to smell a little stale.”

“WIFF was our response, a company that does things a little differently, from the packaging we produce to the very essence of our work – the scents themselves. We want to give people the chance to take a deserved escape from their everyday lives with a little bit of luxury and adventure.”