Inspired by the 90s, where videotape cassettes were all the rage, this line of men’s perfume should be on everybody’s Christmas list. Designed by Lavernia & Cienfuegos, the new design is minimal and versatile to accommodate not only existing fragrances but new editions of the line as well.

“Regarding the box model, we chose a videotape case model adapted to the bottle size. This kind of packaging allowed us to play with an external cover and an inner box. Regarding graphic design, we decided to use a classic typo outside, Helvetica, simple composition and sophisticated finishings: blind emboss, bas-relief, and gloss varnish on the lettering in contrast with the matte cardboard.”