Big flavor and big personality. Electric Bear Brewing is a new craft brewery with an extensive line of beer varieties. Designed by Kingdom & Sparrow, Electric Bear features fun and lively illustrations along with unique fonts and colors for each type of beer.

“To help them stand out against the ever growing craft beer market, we built a brand from the bottom up with bright, bold and humorous illustration. As well as their core range, they bring out a monthly world series and experiment in their tap room with nano brews. Each bottle should be as distinctive as it’s brew. That’s why each beer has it’s own unique illustrated scene, using characters to tell the story of the beer.”

The Electric Bear logo is a large “B” with claw marks in it that form the “E” of the brand name. Each illustration incorporates a bit of humor, creating a sort of play on words of the beer’s name. A coordinating font and color palette give the line variety, but the illustration style keeps Electric Bear consistent. Additionally, in each illustration (except for the Samurye) there is a keg that features the logo, sometimes in the background and other times as an integral part of the image.