Kids’ sun care might finally be graduating from cartoon mascots, and Oovii, designed by Duzi Studio, shows just how chic playful can be. The brand’s name is inspired by a toddler’s attempt to say “UV,” and the wordmark delivers on that with squishy letterforms that bounce like a kid mispronouncing something adorable. 

The refillable jar swaps the usual squeeze tube for a cleaner pump, and thoughtful touches like the name-label sticker (this Oovii belongs to Max) turn the brand into a small ritual of ownership for little ones. Kraft outer boxes with tonal wave patterns keep the whole system feeling unfussy, in step with the broader shift toward mineral formulas and honest materials. It’s all about reframing something previously dreaded into a moment of pride for children. It’s smart.