• Olipop gets a refined new look courtesy of Collins as part of its new creative platform launch
• “The feel good soda” platform also includes a new ad campaign and the brand’s first-ever sonic signature

Sometimes a brand comes along that carves out an entirely new category. Olipop did just that with its launch back in 2018, essentially kickstarting the functional soda craze along with Poppi. As pioneers in this space, Olipop is keen on remaining at the top, setting the industry standard for quality and innovation as a feel-good soda.

Not content to rest on their laurels, Olipop has just released a new creative platform called “The feel good soda,” featuring a new visual identity, refreshed packaging, a sonic signature, and a national ad campaign.