- Identity for Sazerac House of Cocktails designed by Boundless Brand Design for a new Cognac infused liqueur range
- Elegant serif typography and detailed engraved illustrations inspired by French Cognac craft and New Orleans architecture
Imagine the sound of ice in a glass and the rhythm of a lively bar in New Orleans. And it’s even easier to imagine when you look at Sazerac’s new range.
The team at Boundless Brand Design created a layered label system that blends French Cognac tradition with the cocktail culture of Louisiana. Surrounding the type is a detailed network of illustrated line work inspired by decorative ironwork balconies and architectural motifs often associated with the French Quarter. Small illustrative details, including grapes, fruit, and ornate flourishes, are woven into the artwork, referencing the production and the theatrical artistry of mixology.
