Good Boy & Co isn’t a Dog Treat, it’s a Human Treat

Published

March 20, 2026

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Good Boy & Co leans into playful indulgence with packaging inspired by dog treats and mischief.
Nabi Studio brings personality through chunky typography and a signature dachshund illustration.

Who doesn’t love a treat that leans into a little mischief while still looking thoughtfully designed? I know I love it. For Good Boy & Co, Nabi Studio creates a playful packaging design inspired by dog treats, with chunky typography and a stretched dachshund illustration that runs across the boxes like a signature. The warm browns and soft blues nod to both bakery tones and pet product cues, striking a balance that feels just the right amount of unexpected.

Indulgence has been turned into a wink, positioning the cookies as a cheeky reward rather than a serious luxury. It feels self-aware and in step with a new wave of brands embracing humor and personality in design.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover