• Zoniou Classic’s design by A.S. Strategy Branding & Communication builds a new fragrance identity system under legal naming restrictions
• Minimal typography, coded layouts, and abstraction replace reference based branding and original perfume names
• A black, white palette creates premium shelf presence in a category dominated by ornate decoration

When legal constraints block the use of original perfume names, great design has to invent a whole new way to signal what a scent is without saying it. Instead of relying on familiar references, this project builds an alternative visual language in which coding does the heavy lifting. 

Zoniou Classic, designed by A.S. Strategy Branding & Communication, makes that solution look effortlessly refined. The typography is clean and geometric, spaced like a gallery caption, with vertical layouts and a strict palette of black and white that keeps the system crisp and modern. In a category overwhelmed by ornate scripts and gold decoration, the restraint is exactly what makes it memorable.