Laundry detergent packaging often takes on a dull, overly clinical look.All, Arm & Hammer, and Persil look like they’ve been frozen in time. They may be legacy brands, but, visually, they feel stuck in the past and certainly uninspired.

EAT DIRT, however, dismantles what has become a relatively joyless slog. Through Cachetejack’s playful, character-driven illustrations, the brand turns detergent into a space for storytelling rather than something you have to cross off your Sunday checklist.