Onfire Design’s refresh for Venerdi bread leaves behind the clutter and, instead, focuses on bold, graphic storytelling. Each sub-range has its own pigeon mascot stamped in solid color circles, while the typography is clean, blocky, and unapologetically straightforward.

The shift from busy gradients to flat tones and bold iconography turns everyday bread loaves into packaging that feels designed for a brand with something to say, not just something to sell.