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Heinz Collabs With Mr. Men Little Miss For Mr. Time To Make Some Money On This Dang IP
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Mr. Men and Little Miss are a series of British children’s books created by Roger Hargreaves that taught kids about our many, many emotions and often quirky personality traits, all wrapped up in a tidy moral lesson. Not only was it spun into a media franchise with animated adventures, but it was acquired by Sanrio, owners of Hello Kitty, meaning that we will probably see Hargreaves’ squiggly and blobby characters on backpacks and toasters (and memes) until we shuffle off this mortal coil. Or the IP becomes stagnant and forgotten.

But for now, you’re getting pasta sauce!
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