bluemarlin’s redesign for Kinnie doesn’t hold back on color or geometry. A bold ring system creates a visual bullseye that doubles as a flavor signal that’s warm, bitter-sweet, and citrusy.

The logotype is slanted, chunky, and confidently off-center, paired with clear calls like “Zero Sugar” or “Since ’52” that keep it grounded. On both cans and bottles, the layout is clean but still packed with energy. It’s not subtle, but it doesn’t need to be.