Dickinson & Morris’ redesign by Robot Food wraps a very British product in a striking, almost gift-like identity. The bold red and blue palette hits like a punchy pub sign, while the badge-style logo feels inspired by old beer taps or enamel pins.
The typography is chunky, all-caps, and straight to the point. It’s simple, but effective, finding inspiration from heritage packaging but modern enough to not feel out of touch.
