Cold brew packaging has undergone a full-blown shift. What once felt sleepy and subdued—even for caffeine—is now bold and graphic. The brands below show just how far the category has evolved.

STōK channels high-octane energy with tattoo-style illustrations and a design language that borrows more from energy drinks than your average iced coffee. RIP Cold Brew cranks the dial even further, embracing skate culture with hyper-saturated hues, stark sans-serif type, and a signature skull that screams unapologetic edge. On the flip side, Maraca brings a breezy, tropical vibe with playful color blocking and sunshine-bright labels. Then there’s PAZ, whose brown apothecary-style bottle and ethereal linework offer a dose of stillness, thinking of cold brew as a meditative ritual.

Essentially, the category is growing, and visually speaking, there’s a smorgasbord of looks. Scroll on to see how this once-dull category has become more expressive, and it’s only just getting started.