Coastal Spirits & Wine’s packaging by Glasfurd and Walker commands attention with a tangy orange palette and a bold bottle illustration that doubles as a coastal landscape. Waves, a setting sun, and a winding river are all tucked into the silhouette of a decanter, giving the visual language structure and a story.

The serif type is crisp and evenly spaced, lending a straightforward sense of place without overexplaining. With integrated handles and stacked display options, the boxes feel built for retail and a good old-fashioned dinner party.

Phoebe Glasfurd, co-founder and creative director of Glasfurd and Walker, shares more information about the design strategy below.