Lina Lennox’s packaging takes the idea of “giftable” and leans in. Oversized scrunchies are packaged in custom oval tins with a brushed gold trim, and debossed detailing.

Colorways are rich but matte: coral, sage, blush, and jet black, all paired with buttery satin textures inside. The packaging is more like a keepsake than packaging, making the unboxing feel luxurious but stays far away from feeling gaudy.

Angela Muth, founder of Lina Lennox, shares more about the approach to the packaging below.