JALAFUSION 5233 leans into its jalapeño-forward flavor. Designed by HI! ESTUDIO, the label is printed on a raw paper stock with a chili-colored agave illustration front and center, bookended by the number 5233, the coordinates that point to the agave region in Jalisco.

A custom typographic wordmark adds a connotation of craft, while the wide label and natural cork closure give the bottle a rugged, grounded feel that still reads clean on the shelf. It’s a tactile approach to tequila packaging that doesn’t deny the brand’s roots, a stark difference from all the celebrity tequila brands we see.