Patagonia Provisions’ in-house team gave its beer packaging a thoughtful facelift that better aligns with its roots. The old design leaned heavily on partner brewery Deschutes and played it relatively safe.

The refreshed version re-centers Patagonia’s identity by dialing up its signature mountain silhouette, outdoor-inspired color palette, and recognizable wordmark. Typography now takes up more visual real estate, especially the word “organic,” a smart move to reinforce Patagonia’s commitment to clean, sustainable sourcing.

A flipped mountain gradient helps subtly separate the Lager from its non-alcoholic Golden sibling, adding clarity without losing cohesion.