This year’s Sweets & Snacks Expo delivered a sugar rush of standout design. 

Whether it was the stark, confident branding of the latest protein-packed chocolate bar or the pastel polish of popcorn backed by the D’Amelios, brands came dressed to impress. Nor was the tradeshow just concerned with taste—it was about storytelling, shelf presence, and the kind of packaging that makes you stop mid-scroll. 

Here are 28 of the most eye-catching, smile-inducing, and cleverly crafted designs spotted at the show, with each brand offering a fresh take on what’s next for snacking.