There’s a fine line between honoring a brand’s historical roots and making it seamlessly mass-marketable without losing the magic of what makes the brand special or intriguing in the first place. 

If Only Creative‘s Marisa Sanchez-Dunning collaborated with Mexican designer Sofia Llaguno to design a vibrant, bold visual identity for Tozi Azteca Superfoods, a Mexicana-owned brand rooted in ancestral knowledge and innovative nutrition. The brand’s redesigned packaging makes a visual statement that certainly honors the brand’s Aztec inspiration while still appealing to a modern, health-conscious audience.