Yell’s in-house creative team beautifully designed the packaging for “Eau de Yellow Pages,” a fragrance drenched in nostalgia. This scent evokes memories of a bygone era when the yellow book was a household staple. Crafted to replicate the unmistakable aroma of a fresh Yellow Pages, it boasts refreshing top notes of Bergamot and a touch of Lemon, intertwined with rich, woody scents of Cedar and Musk and anchored by sweet Vanilla base notes. The packaging design reflects the essence of this distinctive scent, transporting individuals back to the days of flipping through the iconic directory or eagerly receiving a pristine copy on their doorstep. And, what would a packaging system be for this product if not seeped in yellow with a thick, bold black typeface? It’s simple, yet it’s immaculately designed.

Imbued with the nostalgia of the iconic British brand, Yell announces the launch of the “Eau de Yellow Pages.” A timeless and familiar scent created to transport the mind and the senses to a time when the iconic yellow book was a mainstay of homes up and down the country.