Thirst has collaborated with Bruichladdich, one of the world’s most progressive distillers, to unveil an exceptional overhaul of their whisky brand packaging in a thoughtful move towards a focus on sustainability. The new design of The Classic Laddie bottle reduces CO2 emissions by 65% and embraces a purpose-driven approach to sustainability by removing the traditional outer tin.

With an average of 60% recycled glass and 32% lighter weight, the bottle allows for increased transportation efficiency. Thirst’s creativity makes whisky a force for good, seamlessly integrating sustainability and brand identity while maintaining an uncompromising dedication to valuing a sense of craftsmanship and detail. Who can deny the power of bold, sans-serif type drenched across a bottle dripping in a beautifully turquoise hue? It’s unexpected in the whisky space, and, man, does it look beautiful.