The European-based toothpaste brand Fluocaril relaunched in 2020 and worked with forceMAJEURE Design to create a global rebrand system. The new branding focuses on a bright green hue, a striking touch where the most recognizable asset is used as the branding and within the product itself, proudly marking every touchpoint. Relaunched in July 2022, the Fluocaril redesign is back with a refreshed, new packaging system.

Fluocaril is a toothpaste brand which has been sold solely in pharmacies across Benelux, France and Spain. It was launched in 1947 in France and its unique formula with 2 types of fluoride addresses the biggest oral disease as 9 in 10 people will suffer from cavities in their lives. Fluocaril combines 2 fluoride salts for a short and long-term effect, clinically proven to prevent dental cavities.