We’re all guilty of using the same design tropes again and again. And while that can lead to monotonous, stale creations in any given category, they also help consumers understand what your product actually is. Take hard seltzer—a tall, skinny aluminum can with a white backdrop and splashes of color denoting flavor are the usual suspects.

But Here Design is throwing away all previously known tropes within the cannabis space by designing packaging that’s expressive enough to be for, well, anything.