Angel Soft Expands Ad Campaign Into New Brand Identity With Help From Soulsight

Published

September 26, 2024

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Georgia-Pacific’s Angel Soft toilet paper brand has featured a photorealistic baby in its brand identity and packaging since its 1987 launch.

Last year, however, Angel Soft has been moving its brand identity in a different direction. It started with an animated commercial introducing a new Pixar-esque Angel and a supporting cast of cherubic colleagues set in a fictional Angel Soft factory.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.