Futura Gorgeously Weaves Mexican Heritage and the History of Corn Into Lila Molino’s Identity

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Futura Creative Studio designed the brand identity for Lila Molino, a Mexican taqueria in Dubai, combining traditional Mexican heritage with modern design. The core of the branding features custom illustrations that narrate the tale of corn as well as a ceramic-inspired color palette.

Futura’s design also blends the pre-Columbian legacy and Catholic tradition, with an engraving of corn husks inspired by the Virgin of Guadalupe at the heart of the logo.