Alcon, the world’s largest eye care device company with over 75 years of heritage, worked with Sterling to revamp their contact lens packaging portfolio. Sterling established a distinctive look for their Precision and Total brands, addressing consumers’ need for all-day wear.
The foil detailing for the typography on the packaging adds a luxurious touch, while the brand draws inspiration from the luxury space to signal ultimate comfort. The packaging, featuring shades of blue for Precision and deep purple for Total. The abstract contact lens graphic on both lines, is elevated, simple, and welcoming, avoiding an overly medicinal or sterile appearance.
