Pemberton & Whitefoord International Design Consultants introduced colorful characters and interactive games for its recent packaging re-design for multi-national grocer and merchandiser Tesco.

Adopting a story that builds on the legacy of the Olympics, the brand introduced a loveable line of animal characters to its kids cereal packaging. Each character is part of the Brekkie Squad–eight sporty animals who reside in Brekkie Parc, a land made made up of different sporting locations, from the White Water Rapids to the Breakfast Parc Olympic Arena.