“This project was part of the development of my font project in typography class at the University of Kansas where I’m currently studying abroad. As a final project to the font I redesign a soap brand.

The logo was inspired by the former design but has a new and more organic look now. The font I chose for the logo has a handmade look since the producer makes all the soaps by hand and the rectangle is adapted by the old logo. The green leaves stand for the organic attitude.