One of my favorite things as a kid was playing with boxes, this diaper packaging takes it to another level:

Dashwood worked with parent company SCA to come up a compelling brand platform. “We took the idea of children creating and doing their own thing to give a sense of realness and warmth. It’s a bit messy, a bit playful and a little bit cheeky – positioning Treasures as the caring, hands-on mentor,’ says Dashwood’s Creative Director, Hamish Meikle.