Buenos Aires based Pierini Partners was chosen to redesign Beck’s global packaging. It is a product known worldwide and it is the first time a Latin-American studio is responsible for the design. Read about and the new design below at the evolution of the redesign, including label evolution and unused concepts.

“After having competed against other European agencies, Adrián Pierini’s design was chosen by Anheuser Busch InBev marketing team from Belgium, to modernize the packaging.