Studio Ethur Ethur’s packaging for Tooth & Nail Wine Co.’s Dens Clavus series blends traditional French label aesthetics with a rebellious twist.
The labels feature ornate illustrations of Paso Robles estates but include a subversive touch as each Chateau comes defaced with graffiti spelling out “Dens Clavus,” which also happens to translate to Tooth & Nail.
This innovative design visually captures the boldness of the 2019 Malbec, Tempranillo, and Cabernet Sauvignon and symbolizes Tooth & Nail’s disruptive stance in the wine industry. Through this approach, Studio Ethur Ethur establishes a compelling visual identity for Dens Clavus, weaving a narrative that seamlessly combines tradition with a hint of edge.
