What a different and unique approach to toilet deodorizing spray. Keith Greenstein and his client Toodaloo wanted to add an elegance to a very unconventional product, and created a beautiful design with impeccable typography.

“Toodaloo is the #2 toilet deodorizing spray. The client wanted a brand refresh that better reflected the “quirky elegance” of the Toodaloo. The redesign also included an entire website overhaul.”