Incorporating characters that are inspired by mythological and natural references to tell stories of harmony, vitality, and earthly connection, Base Design has created a highly engaging packaging system for Divine Farmer. The CBD-based wellness brand promotes a healing lifestyle, and the packaging system reflects the notion with an unexpected use of yellow and an anticipated use of an ethereal approach. The design is trustworthy, perfect for a brand promoting self-care products.

Rich storytelling through New Age motifs and a focus on education bring the Divine Farmer brand to life. Born amidst the post-pandemic age of self-care, this Californian wellness company sought a name and identity that could combine its roots in traditional Chinese medicine, and ambition to build deeper understanding and trust in alternative remedies. With mental health symptoms surging during the COVID-19 pandemic, nurturing mental and physical wellness had never been more important. Divine Farmer sought to address this by taking a broader view of wellbeing – addressing issues like anxiety, depression and insomnia.