If nut butter deserves anything, it’s hearty, upbeat packaging. Hnycomb Studio designed the cheerful packaging for Anane that transports you into a space commemorative of a warm, friendly kitchen. The bright colors and crochet-inspired design create a packaging design system reflective of handcrafted goods, ideal for nut butter packaging.

Transform your snack time with Granny’s touch! Anane is Turkish for Granny, a giver of hugs and snacks. Every bite is guaranteed to bring you that familiar taste from your childhood. Introducing cozy, comfortable, and nutty spreads brought to you by Anane.
Our design is to capture a unique homemade feeling that transports you to the comfort of your family home. Anane – saying grandma in Turkish — brings to you the epitome of homemade comfort spreads in a jar full of crochet flowers!
Anane spreads have a nostalgic recipe. The design behind the jar is inspired by the crochets that every grandmother enjoys creating. For the packaging, we constructed our colorful crochet flowers representing that the spread jar is made and filled with the taste of home brought to you by your new snack grandmother. Crochets flowers were popular in the early and late 90’s handcraft magazines, and today, that style comes alive with a new generation feeling. Our design has a unique take on the crochet and new generation design language that appeals to the colorful world of the new generation of consumers.