The founders of Holi Scoops, Camille Lasker and Jenna Grossbart, created Holi Scoops as a better-for-you product without sacrificing taste. The founders teamed up with Heavy Branding to design packaging effusive with what the brand stands for: health without giving up on indulgences. The ice cream’s brilliant colors and engaging illustrations are enthralling and prove that just because a product has health benefits doesn’t mean the packaging has to be bland.