The Scandinavian nation of Sweden is perhaps best known for flimsy furniture you put together at home, pop music, and not feeding house guests. The Northern European kingdom is also at the forefront of plant-based innovation, and firms like Oatly, Sproud, and Oumph all hail from Sweden.

Peas of Heaven is another plant-based enterprise making pea-based versions of meaty favorites like sausages, patties, and schnitzel. For its latest promotional campaign, Peas of Heaven is inviting customers to “grow” their own sausages.