Conceptual brand hypna leans into the brand name through utterly attractive packaging. The hypnotic packaging utilizes pink and purple gradients paired with ethereal typography to create an entire brand association. Because the supplement brand helps aid in more beneficial sleep, the packaging leans into the right notes without going overboard or becoming cliche.

hypna is a hypothetical start-up business. It is an anxiety and stress reducing supplement system. Our supplement helps individuals who want to sleep deeper in order to wake up energized and restore their natural circadian rhythm.