Eating candy is supposed to be a pleasant experience. Indulgent and often decadent, we munch on those sugary treats because it’s not only delightful, but it scratches that sweet-tooth itch.

Some of the best candy doesn’t just please the palette and cause dopamine dumps on the dome; it’s also a multi-sensory experience, having visual appeal in addition to taste, texture, and smell. New candy brand Rotten appeals aesthetically to our more sophomoric side while being flavored with real fruit and 70% less sugar (thanks to allulose) than traditional gummy worms.